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Features and benefits - Sales Activator
Sales Activator

Features and Benefits - Fulfilling Requirements

Sales Activator

Sales Activator

This eLearning module aligns with the USSA Core Skills competency. Successful completion of this course will help fix skill gaps identified in these areas:

2.0 Spotting opportunities;
Advising the customer;
Awareness of competitiors;
Understanding the customer's needs;
Matching customer needs to produts or sevices;
Keeping abreast of new products and services;
Influencing customer expectations;
Objection Handling. 

Fulfilling Requirements

The Fulfilling Requirements chapter enables you to exude magnetism, build your product value and deliver a winning presentation that you are emotionally and artistically satisfied with. You will enjoy bringing to fruition your product presentation as your confidence, energy, self-esteem and high sensory awareness will allow you to confidently request customer testimonials and maximise those to support you deliver a charismatic presentation.   

Features and Benefits

Gain a competitive advantage by fusing features, benefits and customer motives!              

Duration: 40 minutes
ISSM Level: 3
Level: All Levels in Sales and Service

Course Objectives:

How to fuse features and benefits together
    Recognising relevant features
    Understanding benefits and the need for benefits

Expected Behaviours:
 • Using the power word!
    • Ability to link features and benefits
    Master the skill of presenting your products or service
    Prioritising features to suit customers specific requirements
    Differentiate features and benefits
    Closing the sale becomes easier
Your customers or clients are not simply buying your product or service, they are buying the benefits offered by that product or service. Learn to emphasise those prioritised benefits and you will find that you are directly appealing to your customer or client’s personal or business motives.